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“These problems are too big for us to solve alone. We need to
collaborate like we never have before.”— Beth Comstock, Chief Marketing Officer at GE -
THANK YOU ALL
Amazing guest lecturers. from Entrepreneurial Design Class. School of Visual Arts.
Many thanks to our...
How Zynga Assesses Market Demand
- Create a 5-word pitch for a new product or feature
- Put it up on a high traffic webpage
- If it gets clicks, collect the emails of interested customers
- Build a ‘ghetto’ version of the feature
- Test everything
- Iterate constantly
