1. Their personal history. What motivates them?
2. Where did their idea originate? Is there a personal connection with the entrepreneur, or did s/he just fall into it? Are they builders or renters?
3. Do I believe they are capable of ‘writing the book’ instead of reading from it? Can they define what this company will be all about?
4. Why does the entrepreneur’s opinion matter in the space they are in? What validates their view? Have they thought about the space/industry carefully and in detail?
5. Are they resourceful?
6. Have they shown an ability to attract amazing people around them as team members, advisors etc? This is especially true for first-time entrepreneurs.
7. Have they sold anything before? Do they understand that startups have to build AND sell?
8. Have they shown an ability to take advice and learn?
9. What is their decision making process? Internal? External? Consensus-based?
10. Why do they think I/we can be a good partner for them? It informs me how they find people to surround themselves with.