Color, the iPhone photo app, proved that even with $41 million in seed funding, it couldn’t garner success. Dispora, the Facebook alternative, proved that even with the general consensus that open was better, success was not guaranteed. So many products today are built on hopes. Like the hope that markets will shift to cater to a new technology standard, or better yet, that new technology standards can shift the markets.

It’s fine to hope for these things and make every effort for them to work out, but as a consumer, the fickleness of unsustainable ventures is unsettling. So unsettling in fact that I’m beginning to fully appreciate Kickstarter and the crowd funding movement, not for what it is, but what it produces.