May 2011
19 posts
“How much does your life weigh?
Imagine for a second that you’re carrying...”
– “We are not swans. We are sharks.” - Ryan Bingham (Up in the Air, 2009)
How Zynga uses 'Ghetto Testing' and Minimum Viable...
How Zynga Assesses Market Demand
- Create a 5-word pitch for a new product or feature
- Put it up on a high traffic webpage
- If it gets clicks, collect the emails of interested customers
- Build a ‘ghetto’ version of the feature
- Test everything
- Iterate constantly
Don't Respond to the Market, Create Your Own... →
Those who do take the plunge and start their own business at economic flat points tend to have more control as they don’t respond to the market, they actually create a new one.
PR for Startups →
Celine Lazorthes, CEO and founder of Leetchi.com gave a presentation on the basics of PR for startups at HackFwd’s Build 0.5 event in Mallorca.
In this talk, Celine listed the best practices from her professional experience and the lessons she had learned about…
“1. Their personal history. What motivates them?
2. Where did their idea...”
– Investing in People. What defines a ‘backable’ entrepreneur? by BZNotes!
“I don’t think that we think in language, or think in words. I think we think in...”
– Canalside View
For Love or Lucre | Stanford Social Innovation... →
A veteran social entrepreneur provides a guide to those who are thinking through the thorny question of whether to create a nonprofit, a for-profit, or something in between.
If ideas are worthless and execution is...
1) Overwhelming evidence of a market capable of accommodating a new player with over $100M in revenue over a sustained period of time 2) Overwhelming evidence that the founders have the desire to reach that target and be prepared to do so over at least 5 years with 100% focus 3) Overwhelming evidence that the founders have the ability to solve the critical challenges along the way. In broad terms...